Apart from this, Google offers its users many ways on how to customize rich snippets. With the help of rich snippets, a card can be displayed on a Search Engine Results page on the right-hand side showing results for an event like – Masters Golf Tournament. Other things do include -ticket details, the beginning of the event and end of the event date, geolocation, and duration. It should be noted that the property synopsis is not meant for an overview of the event but the event’s formal name.
The use of Rich Snippets when it comes to events is only meant for the near future bound to happen events, not the previous ones.
All this information is normally displayed on a Search Engine Results Page. With the help of structured data markup, a restaurant can showcase its business by detailing its menu into categories, pricing per meal, in-depth information on each item found on the menu, Business information such as – address, working hours, and a phone number on how to reach them. Here is a brief discussion on some of the content types that can be used by Rich Snippets or Structured Data Markup. When you conduct any Google Search, you will realize those rich snippets go along with anything that is searched. Non-text objects-Videos, Audio, and portraits.